In my recent post on buying French wines in France I dared to suggest that some level of snobbery was evident. I thought it was just me who had witnessed this but I was delighted to read Michael Wright in his C’est La Folie column.
“Here in the Limousin at least, the locals drink only red or rosé; white wine is left for the Brits. There is still some ridiculous snobbery about buying wine from supermarkets, too. Thus, if you are giving a bottle of wine as a present, it is preferable if it has only a single label, to show that it has come directly from the vineyard, or else from a specialist wine-seller. An extra label on the back, describing how the wine is best served at 3C to accompany pike, barn owl and smelly cheese, is a sure sign that you have been darkening the doors of the evil supermarket again. In extremis, steam the bloody thing off.”
Well put, Michael
Or you just could go for the bare minimum approach.